Transform You Lending With Insightful Forecast and Smarter Analytics

Nowadays, companies have data but do not know what to do with these data, and they often face challenges in understanding customer behavior patterns, purchases, and their responses in buying products. 

Predictive Analytics is a form of advanced analytics that uses current data and historical data to forecast different activities, customer behaviors, and future trends. It uses many techniques data mining, statistics, data modeling, machine learning, and artificial intelligence. 

Predictive Analytics Process Lifecycle:

• Identify / Formulate problem
  To get the expected results from Predictive Analytics modeling, it is essential to identify the business objectives/problems, the scope of work, expected outcomes, and data sets to be used in the project. Typically business owners, business managers, domain experts, one who takes a decision are involved in evaluating the processes & measure ROI in this process.
• Starting Data preparation & data exploration
  Before the development of predictive analytic models, Analysts collect data from multiple data sources, clean the data, and consolidating the data for analysis. It’s combined and stored in data warehouses. Next, they access the data and determine how they want to organize it and check how many cases are available in datasets, what variables are included, missing values of the variables and their possibilities to meet business objectives through the datasets.
• Transform & select data
  Relevant data is selected, retrieved, and mapped correctly from one format to another, usually from the size of a source system into cleansed, validated, and ready-to-use form. It, also known as ETL (Extract/Transform/Load) process.
• Build, Validate & deploy models
  The process of building a predictive model requires inputs from business stakeholders and data scientists. The next stage in predictive analytics modeling follows five key components. Usually, Data scientists often build multiple predictive analytics models and then select the best one based on their performance while building models.
  1. Create a hypothesis
  2. Load and transform relevant data
  3. Identify features
  4. Build your model
  5. Deploy your model
• Evaluate / Monitor results
  After a predictive model is chosen, it is deployed into everyday use, monitored to make sure it’s providing the expected results and revised as required. Typically, domain experts, business managers are involved in evaluating the processes and ROI in this process.

Benefits of Predictive Analytics

Find out why businesses use predictive analytics in industries of all kinds: